Sunday, 24 May 2009

MAC AND ME THE GREATEST ADVERT OF ALL TIME




"The film is known for its numerous and blatant product placements, including Coca-Cola, Skittles, Sears and McDonald's to name a few. The main character's name, Mac, is a reference to McDonald's Big Mac sandwich. The only food the aliens require are Coke and Skittles. A ten-minute-long impromptu dance number, featuring Ronald McDonald, takes place in a McDonald's franchise which led Leonard Maltin to call the film "more like a TV commercial than a movie".[1] However, according to Seth Stevenson, "there was no quid pro quo between the filmmakers and these companies."[2] In spite of the latter statement, during the scene where Mac is drinking a Coca-Cola, director Stewart Raffill comedically holds up four $100 bills in the background."

This movie made me obsessed with Mcdonalds and Coke. So it completely worked.
I am still amazed that it was allowed to be so incredibly blatant with the product placement and advertising.

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