I hate it the most. Too many obviously annoying things about it to specifically mention, but in the first second of the video, the rapper-man pirouettes onto the screen? What the fuck is that?
It has a follow up I noticed, where the voice of 40+ year old jobbing rapper Rodney P is transplanted to the more acceptable form of a white hip-hop themed sixth former, in a pretty flagrant display of racism. But who am I kidding? It's a pretty cool urban advert about parking a car in a car park! Right?
They are so overwhelmingly thoughtless. They should learn from Jensen Button's head and shoulders advert which is a work of art (see here).